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X moves to check misinformation, stop paying for content debunked by fact-checkers

Fact-checkers have expressed the possibility of an increase in the posting and sharing of fake content following the decision of Elon Musk, chairman of X to share advertising revenues with creators.

X Logo Photo Credit: NBC News
SAN FRANCISCO, CALIFORNIA - JULY 28: In an aerial view, workers install a large X on the roof of the former Twitter headquarters on July 28, 2023 in San Francisco, California. A week after Twiiter CEO Elon Musk officially rebranded Twitter as "X" and has changed its iconic bird logo, an X logo was installed on the roof of the social media platform's headquarters. (Photo by Justin Sullivan/Getty Images)

Fact-checkers have expressed the possibility of an increase in the posting and sharing of fake content following the decision of Elon Musk, chairman of X to share advertising revenues with creators.

The company said each creator whose posts receive adverts in their reply threads on X will be paid from the revenues earned.

However, the monetisation policy has been reviewed—according to Elon Musk, users who share fake content on the platform will not get paid for such posts. 

In a post on Sunday, Musk said posts that are being corrected by the fact-checking arm of X will not be monetised going forward.

“Making a slight change to creator monetisation: Any posts that are corrected by Community Notes become ineligible for revenue share. The idea is to maximise the incentive for accuracy over sensationalism,” Musk wrote.

“Worth ‘noting’ that any attempts to weaponise Community Notes to demonetise people will be immediately obvious because all codes and data is open source.”

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