Fact-checkers have expressed the possibility of an increase in the posting and sharing of fake content following the decision of Elon Musk, chairman of X to share advertising revenues with creators.
The company said each creator whose posts receive adverts in their reply threads on X will be paid from the revenues earned.
However, the monetisation policy has been reviewed—according to Elon Musk, users who share fake content on the platform will not get paid for such posts.
In a post on Sunday, Musk said posts that are being corrected by the fact-checking arm of X will not be monetised going forward.
“Making a slight change to creator monetisation: Any posts that are corrected by Community Notes become ineligible for revenue share. The idea is to maximise the incentive for accuracy over sensationalism,” Musk wrote.
“Worth ‘noting’ that any attempts to weaponise Community Notes to demonetise people will be immediately obvious because all codes and data is open source.”
